Aperture Tricks – All About Apple Aperture

April 29, 2006

Aperture Alive And Well

Filed under: Announcements, Tricks — Scott @ 6:03 pm

Let me start off by saying that I think Apple’s marketing and public relations policies are beyond stupid. They let the Adobe shills run rampant all over the web this week on the basis of one website’s conjecture. ThinkSecret SURMISED that Aperture was folding because Apple realigned the development team. Apple had to be aware of these rumors but they never respond to them. So since I am not an Apple employee, I will.

Aperture is not dead. Period. Joe Schorr, the project lead is still employed. And in fact, Apple is building a new team. Check out this blog…http://blakeseely.com/blog/archives/2006/04/27/change/.

There are some lessons to be learned here. Just because ThinkSecret GUESSES that something is going to happen doesn’t make it so. And Apple could help by changing its policy and responding to this crap to make it go away.

And by the way, make a note of all the sites out there gleefully reporting Aperture’s demise. When you come to realize they are wrong, file that under the “I will take what these people say with a grain of salt” category.

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